What Makes Horse Riding Different From Any Other Sport?

August 24, 2016

So, what’s the big deal with horse riding? Why do so many claim that it is so much different from any other sport? If you’ve never ridden or been around horses, questions like these are probably running through your mind. Don’t worry, you are not alone.Read on to find out what you have been missing… There’s Just Something About Working With a Horse:
Perhaps the best part of horse riding is the interaction that the rider has with his or her horse. Unlike spending time with a cat or a dog, interacting with a horse tends to feel very different; when people are riding they get the distinct feeling that this is not their pet, but instead their partner.

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Also, the fact that we build these partnerships with an animal that is undoubtedly much bigger and stronger than we are can be intimidating at first, but then becomes just another wonderful aspect of the sport.In fact, the teamwork aspect of riding a horse plays a significant role in making this sport so different. In addition to having to work with their horse, riders have to have a positive relationship with a variety of individuals that help both them and their horses moving forward, an aspect of the sport that brings us to the next unique characteristic about horse riding. Teamwork Is The Name of The Game:
While mainstream sports also require teamwork, horse riding could be considered to require the most teamwork of any sport out there. Although riding per se is not usually a team sport, as most riders compete individually, the amount of people it takes to keep a horse healthy and ready for competition is astounding. Most riders will have a farrier, vet, barn owner, and trainer to work with in order to keep their horse in the best shape possible and riders are also especially concerned about pampering and keeping their horses happy, too. For this reason, horse riding creates a unique team atmosphere. Not Just a Sport:
For most riders, the experience isn’t just about participating in the sport, winning competitions or getting the job done. The majority of horse riders end up spending numerous hours at the barn or stables; a rider’s relationship with his or her horse is often significant.

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When it comes to trying to demystify the lure of horse riding, a rider’s relationship with their horse is the biggest difference between horse riding and other sports.Last, but not least, the sport of horse riding is surrounded by a strong community of individuals that share the same passion. For this reason, the sport of horse riding has a supportive and unique atmosphere that welcomes anyone, young or old, looking to get started in the sport.

Worksite Wellness Coordinators – 3 Measures of Your Program’s Effectiveness and Success (Critical!)

August 29, 2016

The fact that less than 50% of the worksite wellness programs today conduct any type of program analysis or evaluation is a huge problematic issue. You can better manage and improve what you measure. And you do want to better manage and improve your program as needed, right?Essentially, there are three broad areas within your wellness program that you can evaluate. They are: program structure, how the program is being delivered and the program’s expected outcomes.Program StructureResearch has found that effective, successful worksite wellness programs are well-designed and comprehensive in their approach. Therefore, an assessment of a program’s structure focuses on whether key structural components are in place. To assess your program, you need to ask yourself the following questions:1. How committed is your organization’s leadership to the program?2. Are your programming and interventions based on the needs identified by your comprehensive, organization-wide needs assessment?3. Are your programming and interventions aligned to the demographic and health status characteristics of your target audience?4. Are the topics covered relevant to your target audience?

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5. Are your programming and interventions evidence-based?6. Do coherence, consistency, and integration exist between the various components of your program?7. If you use incentives, does the value equal or exceed the requirements needed to obtain the incentives?8. Are your incentives appropriately designed for their intended purpose?9. Does your program have sufficient resources allocated and is the staffing adequate?10. Are the necessary organizational factors important to success integrated into the program design?11. Is the program seen as being a permanent, integrated feature of employee benefits?12. Is the program aligned with the culture of your organization?13. Is there an evaluation infrastructure in place for tracking program impact and outcomes?Program DeliveryEvaluating your program’s delivery is typically called a process type of evaluation. A process evaluation typically examines how well your program is being implemented, if implementation is going according to plan and how the operation and delivery systems are working out. Program delivery evaluations also examine if feedback is routinely being provided that will allow for any necessary or needed changes to occur.Questions to ask relevant to process evaluation include:1. Are the programs reaching and engaging your desired target audience?2. How many participate?3. Are participants completing the interventions?4. Are participants advancing in their readiness to change behaviors?5. Are participants becoming more engaged in improving their health?6. How satisfied are participants with the program?7. Are the programming and interventions relevant to their needs?8. Is the program being delivered in a similar way across all locations or workplaces?9. Are communications and branding strategies getting the attention of the target audience?10. Do the programming and interventions yield sustained participation over time?OutcomesEssentially, measuring outcomes is determining if your program is achieving its desired purpose, goals and objectives within a given timeframe. Typically, evaluation of outcomes is the primary concern of the employer and program staff or vendors. Are their expectations being met?

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The expected outcomes may differ from organization to organization, but typically fall into one or more of three categories: improvements in the health, safety and well-being of program participants, cost savings (generally viewed as being health related cost savings), enhanced individual and business performance metrics and an overall healthier organization.Speaking of outcomes evaluations, it is important to note that conducting a rigorous and credible ROI analysis is time-consuming, expensive, and requires a high level of expertise in statistical analysis, health services research, econometrics, and benefit plan design. An ideal measure of ROI would be to measure costs and savings associated with each program component separately.Measuring the value a worksite wellness program delivers is a much better and more easily doable strategy for most employers. Monetary value is just one type of value measure. This broader value view allows the worksite wellness program to be seen in light of the full value it can bring to the employer and the improvement of the target audience’s health and wellbeing.

Ameriprise Financial Services – The Best Personal Financial Adviser

August 21, 2016

In today’s growing consumer market, where one has plethora of options to choose from for almost all goods and services, many companies have managed to maintain their goodwill and win the rat race with a simple rule – consumer is the king!Some companies have carved their niche with prompt and accurate customer services and support system. A leading name among financial advisory services today is – Ameriprise Financial Services or the AFS.Ameriprise Financial Services initiated as a small company from a local office, and have managed to expand a fortune. They are best known for their online financial advisory services and personal consultation.Their strategy for the same is to use a handy advisor locator. The best part of using this locator is that you do not need to give any personal details. On the company’s web portal simply key in your zip code. The locator would automatically supply a list of Ameriprise Financial Services Advisors with in your vicinity. Be rest assured that you won’t be contacted unless & until you yourself opt to call an agent.

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Besides the regular functions of the web portals, Ameriprise Financial Services’ website offers enormous wealth of information on all aspects regarding financial planning. An individual’s financial planning primarily depends on their budget and the financial requirements. However, at the end financial planning remains one’s personal decision. Yet, all of us need to have a clear understanding of our goals from the same.The personal advisors at Ameriprise Financial Services understand these basics and hence their website details the very core information like:i. The fundamentals of investment
ii. Tips for paperwork
iii. Information that we must put forward before the advisor to make the best of his services. This way he or she would give you the best possible recommendations for your personalized financial planning needs.How the Ameriprise Financial Services’ Advisor works?Ameriprise Financial Services’ personal financial planner initially offers a free consultation session. Here, he or she would help you identify your financial goals. He or she would present before you the realistic & concrete picture of your current scenario and your actual needs. That is your financial stand today and what it requires to meet what you want.In the following sessions, the advisors would help you synchronize the goals, that is prioritizing the needs & wants. He or she would then prepare the information you need. Next, He or she would present this information in a way that it clarifies all your doubts. Hence the advisor would help you understand the best possible ways to achieve your financial goals.Ameriprise Financial Services advisors are always there for you in order to answer your questions. Yet, they are just advisors and they would leave the final decisions for the client or customer.Finally a written plan would be developed. As per your requisites and goals it would also be modified until completion.That is not all. You advisor would also help you implement the plan with regular meetings. Ensuring that the customer stays on the track to achieve their financial objectives and goals, they would guide you through the required changes as well.

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What are the other services provided by Ameriprise Financial Services?1. InsuranceAmeriprise Financial Services also deals with insurance. They provide:i. Life Insurance
ii. Health Insurance
iii. Disability Insurance
iv. Long Term Care Insurance
v. Home Insurance
vi. Auto Insurance2. Banking & Lending AgencyAmeriprise Financial Services is also an efficient banking & lending agency so they help you through money management & financial planning in the practical terms.3. Investment Products
Ameriprise Financial Services’ investment products include the following:
i. IRAs
ii. Annuities
iii. Stocks
iv. Bonds
v. Mutual FundsThis implies that the clients could easily diversify the portfolios & try varied types of investments during working with the advisors

Track And Field

August 5, 2016

Track and Field as it is popularly known in American English, was originally known as Athletics. Athletics is a word y derived from the Greek word “althos.” which means “contest.” It consists of a collection of sports events that can be divided into running, throwing and jumping events. These sport events were the original Olympic sports that athletes participated in 776 BC.Track and Field has various events that are open to males and females. Although you are not allowed to participate in events of the opposite gender, the events available are generally the same with some discrepancies. Some of the differences for women are a lower height in the hurdles and steeplechase barriers and the weight of objects for throwing events, such as shot, javelin and hammer.

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Events that are available if you wish to participate in Track and Field are divided track, road running, race walking, and field events. These are further subdivided into throwing, jumping and composite events. Track events include sprints, middle distance, long distance, hurdling and relays. If you have a strong endurance, you can try road running or race walking, which are long distance events. If you are a strong athlete, you can participate in the shot put, hammer throw, javelin throw or the discus throws. If you are a strong leaper , the field jumping events consist of the high jump, long jump, pole vault, triple jump, standing high jump, standing long jump, standing pole vault, or standing triple jump. If you are a multi-talented athlete then you can join the composite events that are a combination of the different events.

Importance of Branding for E-Commerce Businesses

October 11, 2016

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.Branding Strategies For E-Commerce BusinessesBy having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

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As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?E-Commerce Branding – Methods and Importance1. Your Brand Image – A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.2. Customer Satisfaction – Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.3. Find Your Unique Selling Proposition – As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

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4. Utilize All Channels – Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.

Web Directories – Performance, Purpose, Problems – A General Guide to Web Directories

August 18, 2016

The path to building a successful web directory is far from a simple task. It requires a certain amount of devotion to take a web directory script and transform it into a heavily used directory. Web directories contain more complexities than meets the eye, and I have learned first hand that the development of a quality web directory is no walk in the park. But a good web directory is worth its weight in gold, for both webmasters & internet surfers alike. Let us enter the world of web directories.A web directory acts much like a search engine, but on a much smaller scale. Web directories are essentially a categorized index of websites that have been submitted by website owners. Directories normally have search features, allowing users to search through the entire index, just like a search engine. The main differences between a directory and a search engine is that very few directories contain the amount of links that a search engine does. Search engines also collect data from websites, which is used to categorize and rank them. Directories lack the ability to “crawl”, or exam websites as search engines due, therefore the only information a directory contains on a particular website is the information that was submitted by the website owner. Most directories use meta tags and keywords to search for websites, where as search engines use complex algorithms that take into consideration much more than meta tags (the value of meta tags in search engines has actually declined). Web directories are not the most popular internet search tools because huge search engines like Google and Yahoo are much more convenient to use and contain a vast amount of resources available to be searched. The largest and most popular web directory is the Open Directory Project (DMOZ), whose links are indexed by Google, Yahoo, and the majority of other search engines. Google and Yahoo both have their own web directories as well. Though independently owned web directories may not be so popular for internet searchers, they do have their benefits for webmasters & surfers alike.Web directories can have several purposes, it all depends on what the administration’s intended goals are. Some web directories are purely advertising hot spots, while others focus on driving targeted traffic to the directory. Some directories are free, some paid, others both. Directories can have broad topics, or specific topics. Lets start with the different types of web directories.First, we have what is commonly referred to as a “niche” directory. Niche directories have a specific topic, or niche, and the links found within the directory reflect that. Examples of a niche would be automotive directories, sports directories, shopping directories, web promotion directories, etc. Niche directories are most beneficial to internet *searchers; they have a specific topic and therefore *surfers and *searchers have a better chance of finding what they want. In a human edited niche directory, you are very unlikely to find spam sites as well.We will label the next kind of web directory as a “Free for All” directory. Free for all directories have no specific topic. They are very broad in their category selection and links are usually hidden behind several sub-categories. Free for all websites can benefit webmasters so long as the “no follow” tag is not applied (page rank increase), however it is in your best interest to avoid free for all directories for several reasons. Using a free for all directory to search for a website is more likely than not going to require you to sort through heaps of spam. A lot of free for all directories are not human edited due to the massive amount of link requests they receive, and websites are not carefully examined before being approved into the directory. The link quality of some free for all directories is extremely poor. Also, a lot of free for all directories extract data from other directories; how original. No sense in supporting the lack of creativity or devotion in such web directories. Despite a flood of low quality free for all directories, there are some very good ones available. A well organized, human edited (human edited = higher quality links) free for all directory is a great place to search for websites. It also serves webmasters with increased website exposure and if they are lucky, the directory is indexed by Google and other search engines, therefore improving its ranking on search engine result pages.

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The final type of web directories that will be examined are the poorest quality ones. Often referred to as “link farms” these directories are not human edited, due to contain high quality links, lack organization and unique features, and more often than not they become blacklisted from the major search engines. Searching these type of web directories is useless, and it’s highly recommended that you do not support such sites. Furthermore, if you are a webmaster, submitting your website to link farms will substantially decrease your popularity amongst search engines. These directories due more harm then good, and consequently give other directories a bad name.Whether you are submitting a website or searching for one, you will achieve the best results with a high quality niche directory. Webmasters, here are the common submission options for most web directories: Free submission: Submit your website to the directory for free. Simply fill out the form and wait for approval. A “no follow” tag is often placed on free submissions. Regular Submission: A small fee is usually necessary for regular submissions. Regular submissions can sometimes use the “no follow” tag. The main benefit is that submission approval times are significantly faster for regular submissions. Reciprocal Submissions: Free submissions that require a reciprocal link of the web directory to be placed onto the website you are submitting. Reciprocal submissions sometimes use “no follow’ tags, but often do not. Cost is free with reciprocal submissions. Featured Submissions: Paid submissions that grant you premium listing (websites listed in special section of category, generally above regular links), fast submission approval, and paid submissions do not place “no follow” tags on your links, meaning you gain a back link for search engine ranking benefits. Featured and regular submission fees are generally charged per year, and prices vary depending on the directory and the traffic it receives.Web directories have benefits for both webmasters and internet users. For webmasters, web directories main benefit is website exposure. Webmasters submit their websites to directories to increase their exposure. Not only can they receive traffic from people using the directory, but they can also benefit from a back link; a link to their website indexed by Google. Google ranks pages in several ways, but back links is one of the most important. A quality back link to your website increases your Google page rank. Enough quality directory back links, and your on your way to the top spot in Google search results. Bottom line: Web directories can increase your websites exposure by sending targeted traffic your way. For people using web directories as a search tool, web directories can offer you a big advantage over search engines. Search engine indexing is a big contest between website owners and therefore a lot of high quality content gets left out of the search engine result pages. Top results often go to corporations, big business, or highly devoted marketers. What about the little enthusiast and personal websites that contain valuable knowledge otherwise unavailable on the web?Well, a lot of these quality content websites can be found in web directories. If you are having trouble finding what your looking for in search engines, try searching for a niche directory and I bet you will find what your looking for. Furthermore, using web directories supports smaller businesses and helps the little guy out. Not everyone has the time or money to spend on internet marketing or website promotion, and web directories are a great way for these small websites to gain some exposure. Big search engines have monopolized the internet search market, and it makes the relationship between big search engines and website owners way to critical. Google doesn’t like you, and your sales drop 75 %. Now that does not seem right, does it? If more people frequented web directories, directory owners would gain a larger slice of the search engine market.There is a large number of web directories on the internet today that have been blacklisted by Google. It is best to avoid these directories at all costs; having your link listed there will most likely negatively affect your search engine rankings. But how do you know which directories to submit your URL to and which ones to avoid? These guidelines in rating web directories may help:1. Organization- Web Directories should be well organized and categorized.- Categories should be, neither, too broad nor too narrow. Category organization is important, but a directories search feature holds more value for finding links.- Links should be easily accessible.- Links should be posted into the correct category. If they are not, this is a sign of automated link approval, which should never be used in a directory. (Even the largest, most powerful of web directories are human edited).

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- Poor quality and spam links should not be accepted into any decent web directory.2. Advertisements- A quality directory should contain a free submission option, so it is necessary for directories to offer sponsored listings and sale advertisement space. However, the page should not be cluttered with ads. This is a sign that the directory administration is too focused on making a quick buck than enhancing the internet experience.- If the directory has a specific topic, or niche, than the advertisements should pertain to that topic. Off topic and irrelevant ads do not belong on niche directories.3. Page Rank (PR)- Rumor has it that it’s possible to fake some page rank indicators. Make sure your page rank comes from a reliable source when examining the PR of a web directory.- Page rank is important factor in website popularity. However, directories that boast high page ranks, or have their page rank in the directory name or slogan typically use the page rank factor to compensate for their downfalls. It’s like bragging…and you want a modest web directory. Find a directory that shares and uses their page rank to the benefit of directory users, not a directory that clearly lacks in features but boasts a high PR.- Directories that display website links within a category in descending order of PR are less desirable than those that display links based on popularity (unique hits). Most desirable first, not highest PR; very beneficial to new websites attempting to build initial PR.4. No Follow Tag- A web directory that uses “no follow” tags on all links is useless.- “no follow” tags are acceptable on free submissions. Reciprocal & featured submissions should not be tagged as “no follow” links. This gives value and meaning to featured (sponsored) & reciprocal links, while controlling the amount of links indexed by search engines to a reasonable number.- In a quality directory, do not fear a “no follow” on your free submission. A good directory brings in targeted traffic, and though you may be missing out on that back link, there is still a lot of potential for increasing traffic.5. Reviews, Marketing, & Promotion- Search around for reviews and recommendations on web directories. There are some really good resources when it comes to choosing quality directories.- A web directory should be marketed to both webmasters & internet surfers. If a directory only attracts webmasters, what kind of web traffic is it likely to bring? Look into how the web directory is promoted and marketed.
These 5 guidelines can help you distinguish between low quality link farms and high quality, effective web directories. I hope this information helps you in your website’s marketing and promotion campaign, in terms of website directory submission.Teal Reid, SYC Automotive Directory Administrator

Insight: Five Reasons the Nonwovens Market Shows No Sign of Slowing Down

September 10, 2016

Today, innovations in nonwovens are growing as quickly as global demand. From housewraps to laundry aids, nonwovens open up a large and ever-increasing number of possibilities for a range of industries.This insight refers to all industrial nonwovens which are sold business to business and are used mostly in commercial operations. Applications are diverse, and include automobile body degreasing, hard surface cleaning and skin preparation. In 2012, the global consumption of industrial non-wovens was 3.30 million tonnes, and this is forecast to reach 4.95 million tonnes by 2017.In this insight, we examine: what are the main drivers behind this impressive growth of industrial nonwovens?1.) Low raw material supply and cost
Industrial nonwovens are less expensive to produce than most alternative products. This low cost is measured not only in currency but in consumption of raw materials. Nonwovens use a significant percentage of European and American wood pulp, which is not petroleum based, and is also renewable and relatively inexpensive. As oil is expected to increase in both demand and price until 2017, use of natural fiber for nonwovens in the place of petroleum based material is favourable.Water is also becoming a scarce resource as industries and populations compete for supplies. Woven cotton textiles require a great deal of freshwater irrigation, as well as chemical fertilizers and pesticides. The replacement of woven cotton textiles with wood pulp and/or rayon-based nonwovens therefore not only saves money, but valuable resources.

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2.) Advantageous manufacturing processes
Nonwovens are usually made using relatively new technologies and use less energy, produce minimum effluent and require fewer raw materials than older methods of production. For example, the now common spunbonding process is only around 50-60 years old, whereas textile spinning and paper-making have been around for a few thousand years.There are also fewer resources required during the nonwoven production process. Spunlaid, needlepunch, carded and airlaid nonwovens use little or no water, while spunlace uses almost no chemicals and recycles 99% of the water it uses. Nonwoven processes are typically very flexible. This has meant that many industrial processes can rapidly and inexpensively change to produce multiple different products, allowing a much greater degree of product diversification than is possible with wovens or other materials.3.) Regulation and sustainability concerns
Environmental responsibility influences the manufacturing methods of most industrial products, and nonwovens are no exception. Regulatory pressures and retailer proactivity have meant that movement towards sustainability is now common in this market.Those in the nonwovens industry feel that sustainability is a need driven by both consumers and governments, and the time to act is now rather than later. For example, while packaging has been the main area of emphasis, Walmart has acknowledged that other areas, such as nonwovens, are also important.This impacts both the consumer nonwovens market and the industrial nonwovens sector, and the suggestion that the world’s largest retailer might judge and select nonwovens based on the environmental performance of the suppliers has had an immense effect. A wide variety of products have begun changing for environmental reasons: airlace, with woodpulp replacing rayon in traditional spunlace for wet wipes, airlaid pulp replacing highloft polyester in automotive insulation, and a new ‘repurposed cotton’ fiber for use in spunlace are now marketed.4.) High performance
In some cases, industrial nonwovens materials deliver properties unattainable by other materials, leading to their increased popularity. Exemplary materials include clean-room wipes, which provide a highly entangled web with high strength and abrasion resistance. The large quantity of water used at high pressure tends to remove all loose fibers or particles all at high speed and relatively light basis weights. There are no woven products comparable.

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There are dozens of other instances where nonwovens just perform better than equivalent products, from industrial wipes to automotive insulation, from packaging to battery separators. Sometimes the pure performance of a product rather than cost or convenience drives this market.5.) New and competitive materials
The nonwovens market continues to evolve and adapt in order to best serve the needs of various industries, especially in terms of cost and performance. In spunlace, a precursor web containing segmented bicomponent fibers makes it possible to produce both a cost-effective and high performance microfiber substrate, useful in filtration and industrial wipes.Airlaid is already 80-90% wood pulp, one of the most sustainable raw materials in nonwovens. Low-density versions are a suitable replacement for foam plastic packaging, and combined with a dispersible binder, airlaid is perfect for repulpable packaging or flushable wipes. This constant adaptation to keep up with a fast-moving industry has meant that the global market for nonwovens shows no signs of slowing down anytime soon.

‘Sexting’: A New Crisis for Relationships?

September 25, 2016

‘Sexting’… So what is it anyway? ‘Sexting’ by definition is sending or receiving sexually explicit messages or photos by mobile phones or other social media. This is a trend that has increased steadily through the years as more and more people have utilized phones as their main method of communication. In fact, 88% of adults have engaged in some kind of ‘sexting’ within the context of a relationship according to a paper called: “Reframing Sexting as a Positive Relationship Behavior.” 2Is ‘sexting’ more common than we believe or are these research studies just turning up coincidences with this type of behavior? Emily Stasko, at Drexel’s University in Philadelphia, surveyed 870 heterosexual individuals and found that more ‘sexting’ was associated with a higher level of sexual satisfaction. 2These are just two studies, you might say, and don’t represent the population at large. Well, another way to look at this is that technology is something that most people (in larger cities or suburban areas) concentrate on daily. People are very involved with social media on mobile phones, computers & tablets. They are using these social media applications for various reasons (i.e. Facebook, Instagram, Twitter, WhatsApp, Tumblr, Vine, Snapchat, etc). Is there any reason to think, even for a minute, that people are not using technology to date or enhance their present relationships? People all over the country (and the world) have access to texting/messaging, social media, and video chatting (Facetime, Viper, etc.). It is extremely easy to use any of these modalities in the context of a relationship.So how do people view ‘sexting?The problem is that not everyone defines ‘sexting’ the same way. Is it the sending of sexually explicit or provocative messages? Is it primarily the sending of sexual images? Some people see it as one, the other or even as both. This has been unclear because there have been various opinions about the subject. ‘Sexting’ may not be limited to just messaging but could also include the use of Twitter, Facebook, Skype and Facetime, as well as, other social media platforms. This could also mean sending sexually explicit video or showing nude body parts while video conferencing. This complicates matters even more and broadens the current definition.Most people have really warmed up to the idea of ‘sexting’ and according to the research, previously cited, a very high number of people have engaged (and continue to engage) in this behavior. These research studies and surveys have focused on how ‘sexting’ can improve relationships and rekindled sex lives. However, there is a darker side as well. This article focuses on those individuals that use ‘sexting’ as a way of seeking excitement, sex, and/or attention outside of their present relationship. The lines are sometimes blurred with regards to virtual or internet relationships because they are not viewed as being “real.”Is ‘Sexting’ outside of a relationship considered cheating?That is a good question. We already know that ‘sexting’ or sending these sexually provocative messages can really enhance a committed relationship. However, what happens when people send these types of messages outside of a committed relationship? How is ‘sexting’ viewed among the general population?”A 2013 Huffington Post article of 1,000 U.S. adults found that 85 percent of women and 74 percent of men consider ‘sexting’ a form of cheating.” 1′Sexting’ outside a relationship can be exciting especially for those individuals that are looking for ‘that extra something’ in their lives. Perhaps these individuals love their spouses or partners but seem to have ‘lost’ the passion or excitement in their relationship. For other individuals, maybe they are looking to find someone else online or in a virtual sense (i.e. via texting, online websites or other media) that they can flirt with and is considered “safe.” That could fall into the “grass is greener on the other side of the fence” scenario. A person may be very happy or mostly satisfied with their partner but think that they might be able to find something better outside their relationship.Other scenarios could include men or women that seem to feel as if they are invisible to their partners or spouses due to over demanding careers, children, mental illness, physical illness, alcoholism, etc. These individuals may find that through ‘sexting’ with a 3rd party that they can feel loved, desired and even sexy. It is through this media (and possibly other reasons) that people justify their actions and tell themselves that they are not cheating because there is no physical relationship.Is this behavior wrong? Is it cheating? There are various reasons why an individual may decide to engage in ‘sexting’ outside of his/her relationship but what is the intention exactly? Some people may believe that due to the virtual nature of ‘sexting’ that it isn’t necessarily wrong. ‘Sexting’ doesn’t have to involve physical contact and it could just be chalked down to a simple fantasy (or something that they don’t intend to pursue). It may have started as something very innocuous (like work-related messages sent to a colleague, coworker or fellow student) but then it moved forward to a more sexual type of relationship.However if a person is deleting texts, hiding cell phone bills, or being secretive about this virtual relationship then it seems that he/she has become more involved with someone other than a spouse or partner. This person is now thinking about another person, sending pictures to that person, and possibly wishing he/she could spend time with that other person. If we are looking at the health of a marriage or relationship, any time someone else becomes involved, that health has now been compromised. We could also argue that the commitment toward the relationship or marriage has waned because of the 3rd party that is now part of the equation.Case Examples:Maria and Thomas (not their real names) have been married for 3 years but have been together for about 12 years. Thomas had been dealing with anxiety issues for his whole life but had developed a drinking habit to numb the intense feelings that he dealt with on a daily basis. This drinking problem had become so bad where Maria had found him passed out on the couch a few times after work and he spent a good amount of time drinking with colleagues. This situation caused her to feel very detached and distrustful of Thomas. She didn’t feel as if Thomas loved or desired her and that his drinking had become his new relationship. Maria decided to contact a former male friend from school with which she began a ‘sexting’ relationship. She never sent any sexually explicit photos of herself to this other person but the messages they shared were very provocative.Maria never had any intentions of actually cheating on Thomas but she just felt lonely and unattractive. She sought companionship with someone that showed interest in her and chose to continue this ‘sexting’ relationship for a couple of months. She mentioned that this person made her feel sexy and desirable. She also felt good that someone was interested in her and although this person requested to meet her in person, she never did. Maria had some guilt that she was busy sending messages to someone other than her husband yet she continued. She got so frustrated with Thomas that she even ‘sexted’ this friend of hers while her husband was next to her on the couch.Now, although this behavior of Maria’s was not having a physical affair it was an emotional affair. Maria was tired of trying to get through to her husband about his drinking and lack of interest in her. She spent a good amount of time looking for affection outside her relationship because her husband was not available to her. When Thomas found out about this ‘sexting’ relationship that Maria had started, he was devastated that she would do such a thing.Maria made the decision to seek therapy to discuss her concerns and disappointment in herself and her relationship. Obviously she realized that while her marriage was not in the best state that she needed help to put things into perspective. After a few sessions, Maria wanted to bring her husband to join in the sessions. These sessions were spent having both of them discuss their feelings and how they were each disappointed with one another. Maria was able to discuss how she felt undesirable and lonely while Thomas received validation for his anxiety issues. Thomas was confronted for his alcohol abuse and how that was affecting their relationship. This couple was able to communicate, forgive each other and move forward.—A second couple, Julio and Gabrielle (not their real names) were not so lucky. Julio started ‘sexting’ with another woman he met online just after the birth of his daughter. He had been unhappy with Gabrielle for some time however just didn’t know how to communicate his feelings. He had come from a family in which communicating feelings was highly discouraged. So while his wife was pregnant and tired a good portion of the time, Julio was online looking for some attention.At first, things were very mild. He sent a few texts here and there just looking to see if other women were interested. However, once his daughter was born, Julio spent a lot of time on his phone. He ‘sexted’ with a particular woman with whom he had a connection at work and in the car. He also deleted all of the messages because he didn’t want his wife to become suspicious or to find them ‘by accident.’ So he was able to keep up this front for some time…a good 6 months.However, one day he wasn’t so careful. Julio forgot to delete some messages and his wife looked at his phone while she was up in the middle of the night feeding the baby. She was appalled and devastated at what she found. Gabrielle chose not to say anything right away because she wanted to see if she could catch him or get him to admit to this behavior. And one day she was able to do just that. She found him in the bathroom taking pictures of his genitals and sending the pictures & messages. She confronted him on the spot and but he denied ever meeting up with this woman. Gabrielle realized that they needed some serious help and sought therapy.She communicated that she loved Julio and wanted to keep their marriage intact but was not going to accept this type of behavior from him. Julio was able to finally, after some encouragement, to communicate that he had been unhappy with Gabrielle for years. He stated that he only married her because she had become pregnant with his daughter but he didn’t feel that the two of them were very compatible. She also found out in therapy that Julio had lied about meeting up with the woman that he was sending messages to and that they had been dating. It was at this point that Gabrielle and Julio decided to separate because their relationship was not reparable.So what should you do?If you have found yourself interested in finding attention outside your marriage or relationship, it is important to ask yourself some important questions.What do you want to accomplish? What are your intentions? Have you found that you are not interested in maintaining your marriage or relationship? What is the reason you are trying to connect with someone else? Are you looking for some attention because you are not getting it at home? Are you seeking out something more exciting or compatible than your partner/spouse? Or is your relationship salvageable with the help of someone who can encourage better communication and engagement? Are you just looking to make you’re your partner/spouse jealous? These questions need to be answered before the relationship deteriorates past the point of no return.If you decide that you are simply not interested in continuing with your present relationship, then some honest dialogue needs to occur with your spouse or partner. It is important to communicate your feelings and to allow this other person the opportunity to hear that the relationship is over. This allows your partner to start the process of grieving the relationship and eventually moving on. Hopefully, you are able to provide some support and compassion for your spouse or partner and allow for a more amicable separation.————-However if you have recently found out that your spouse or partner has been involved in a ‘sexting’ relationship, it is important for you to maintain composure. It is completely normal to have intense emotions regarding the situation however it will not help in the communication process. Please ask questions about this other relationship and find out about your partner’s intentions. It is important to know if your spouse or partner is interested in continuing with your relationship and ending the other one or not. It is helpful to have an objective 3rd party there to help both of you to determine in which direction you both want to travel.Emotions will be high in either situation especially for the person that has just found out about this outside relationship. If you are too deeply hurt by your spouse or partner’s ‘sexting’ relationship to stay with him/her, then this must also be addressed. Each person deals with highly emotional situations in different ways. One couple might be able to communicate effectively even in difficult situations while another couple might not be able to be in the same room together. So it is important to know how your spouse or partner will react in this situation and find a way to come to a workable conclusion that best fits both of you.ConclusionSince ‘sexting’ has become such a popular activity among adults in monogamous relationships and with those that are dating based on the research provided in this article, it is important for everyone to be more knowledgeable regarding the topic. The research shows that ‘sexting’ can enhance a monogamous relationship. The case examples show two different scenarios that can ensue. If people are unhappy in their present relationship and choose to utilize ‘sexting’ to find excitement with another person, the end result could be relationship or marital dissolution.Couples are encouraged to seek out help. A counselor, therapist or psychologist can help couples to find their way through this situation. If a relationship has been extensively damaged by ‘sexting’ (through which a physical relationship may or may not have begun), there are important feelings on both sides that need to be addressed. Depending on the desires of both people involved, these relationships can be saved but does take time to rebuild trust and confidence. Since most of these relationships consist of one (or both) persons seeking out someone else, it is vital to encourage verbal communication about the things that each person views is lacking in the relationship. Feelings need to be communicated and each partner or spouse needs to have the opportunity to express him/herself. Forgiveness plays a HUGE part in this type of situation. Each person has to ask him/herself if forgiveness is an option and if so, they can proceed toward creating a new relationship together. They can do this by spending time together and discussing how to satisfy each other’s needs. Only after these important issues have been brought up can the couple begin to move forward on a new path toward happiness.References:1. Rebecca Adams, “A Look Inside The Insidious and Adulterous World of Sexting,” Huffington Post, http://www.huffingtonpost.com/2014/12/02/sexting-cheating_n_6185288.html?utm_hp_ref=sexting2. Rachel Zimmerman, “Sexting Among Adults May Be More Common Than You Think, Survey Suggests,” WBUR’s Common Health Reform & Reality, http://commonhealth.wbur.org/2015/08/sexting-adults-relationships

When You Tell People How To Make Money Online They Question It

August 11, 2016

For the longest time the Internet would scare people away when it came to earning money. They felt they could not handle the process. More and more people are trying to earn money online than ever before. Much of this can be attributed to the economy that has been struggling throughout the world. Even if you tell people how to make money online many times that still will not help. You think telling people how the process works is all you would need to do. The truth is many times it never works out for some people. Here is why for some making money online can be a real tough proposition.Getting a check from the Internet is something millions have never enjoyed, but just as many have. The lure of being able to sit in front of your computer and earn money is what keeps people coming back. One thing that many people fail to realize and that is earning money online is a real job and not some game. It is hard work and many times tougher than an offline job you may have.

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It is easy to lose focus when you come online for the very first time. People who have never tried to earn money online are star struck by all the opportunities that are available. With the world being your marketplace you have many different options. The key is not to lose your focus which many people do and that stops them from earning money.After a few weeks or months online people tend to go their own way. Advice that is given is not use and they prefer to show people they need no one. This is a big mistake because the learning curve online can be very lengthy. By not taking advice it will just take longer to earn living online.For people who think they need no money to earn online better get that out of their head. No matter what you do online many times you may need to put in some of your own money. Yes there are success stories that started with nothing, but those are rare.

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You can be successful online, but it is not going to happen overnight. You must pay your dues and work hard for everything you get. We all would like instant success, but for most it does not happen that way. It is a process that will take time so bear that in mind.Anyone can tell people how to make money online, but the success will depend on many different factors. The key to online success is never give up and take all the advice that is given. You may not use it all, but it never hurts to listen to successful people.

Family Business, Non-Family Business, Urban Myths.

September 1, 2016

After 20 years of working with Senior Executives across the world it’s interesting to see the mistakes when appointing Senior Executives. There can be many reasons why, but one reason is not understanding the differences of working in a Family Business and a Non-Family Business. I’ve recently met several Senior Executives who are unhappy with their employment because of this lack of knowledge and understanding and I’m meeting Business owners who didn’t realise there was a difference. These Business Owners feel that money and title is enough and stick to the Mantra of “Surely experienced ‘C’ level Executives can work in any company?”Due to the change of economy, I have become more involved with assisting Family Businesses rather than just the corporates in finding ‘C’ level people. To do this successfully I believe that everyone in the process of hiring Senior Executives must understand the differences that separate the two entities. Having worked for an English and Indian Family Business in a past life this has helped me at first hand to see the ups and downs of these Businesses; this with a theoretical base has helped with running my own companies or advising others with theirs.One recent company I have been involved with was run and founded by a successful New Zealand Entrepreneur. He does not have anybody in his immediate family to hand the reins over to. He has tried (outside the family) executives to fill his ‘C’ level roles and has had three people in three years! What is the problem? Was this a real Family Business? Was the Problem his, or the Executives?We discussed the reasons for the failures but in terms of assisting the owner I got him to firstly look at where his people came from. All three had been ‘C’ level people in corporates and had done an excellent job in their corporate environment. They all returned to corporate life and continued to do well in their new roles. Why did they fail then in this successful company?What I needed the owner to do was to identify a “Family Business”. I don’t normally use dictionary definitions but feel that in this instance Wikipedia gives a satisfactory explanation of a Family Business;”A commercial organization in which decision-making is influenced by multiple generations of a family-related by blood or marriage-who are closely identified with the firm through leadership or ownership. Owner-manager entrepreneurial firms are not considered to be family businesses because they lack the multigenerational dimension and family influence that create the unique dynamics and relationships of family businesses” Wikipedia 2014.We looked at his company and although he didn’t have anyone in the immediate family to take over the reins he had people who owned the company in minor leadership roles. We both agreed he did in fact have a Family Business.

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He thought that buying in top salaried ‘C’ level Executives from corporates would enhance growth and sustain his business. He had not seen any differences between Family and Non-Family Business.Urban Myths for Family Businesses;All are unstable Small to Midsize businesses’.
As an Executive I don’t want to baby sit the junior family members so they can take over my job.
A non-family member will never run the company.
Mother and Father Companies, the only people that matter in the company are family members.
Emotional hard to work places due to family disagreements/arguments.
Incompetent family members in positions of authority.
Are these statements true or are they just Urban Myths?Family businesses are one of the fastest growing sectors of the world economy and now merit serious consideration by Senior Executives looking to advance their careers. This is an amazing turnaround from 25 years ago when nobody wanted to work for a family-owned business. There now seem to be many positives;Patricia Epperlein from InterSearch reports that;In the USA, 90% of businesses are family-owned. They contribute towards 40% of that nation’s GNP and pay approximately half of its total wages.59% of France’s Top-500 industrial companies are family-owned.It is estimated that 70% to 85% of all businesses worldwide are family-owned.Tom O’Neil NZ Herald. Jan 2014 states;Small to medium businesses are the lifeblood of New Zealand industry. Various sources cite family businesses as representing 75 per cent of Kiwi firms, providing up to 80 per cent of employment and 65 per cent of national GDP.It’s interesting to note that when companies around the world state that they are a “Family Business” they are trying to reinforce positive family values of, Integrity, honesty, trust and loyalty.Not all Family Businesses’ are SMEs. Companies like;Porsche
WalMart
Tata Group.
In New Zealand the Talley Family (Agribusiness) and the Pandey family (Hotels).
Simon Peacocke of BDO Auckland, an accredited Family Business Advisor works with numerous NZ Family Businesses and feels that they do well because of the following reasons;Family businesses think very long-term and are very resilient, much more so than non-family businesses.Second and third generation family business members start their apprenticeship at a very young age. At 5 years old they are hearing their parents talking about the business so they have an incredible depth of knowledge to draw on.Their relationships with staff and communities also tend to be different – closer, more connected, more loyal.Staff tend to become part of the family business and to stay on as long-term committed employees.While corporates like to be seen supporting their communities, family businesses generally don’t promote they are doing this – they just do it.They don’t throw lots of money at things trying to get rich quick.They also have a powerful focus on building relationships with staff, customers and suppliers.So is it worth working for a family company? Is it better to work for a Non-Family Business? Is there any difference when the economy is good or is in a slump?Nicolas Kachaner 2012 in the Harvard Business Review states,”Results show that during good economic times, family-run companies don’t earn as much money as companies with a more dispersed ownership structure. But when the economy slumps, family firms far outshine their peers. And when we looked across business cycles from 1997 to 2009, we found that the average long-term financial performance was higher for family businesses than for non-family businesses in every country we examined”.Senior Executives looking for longevity in the work place should look at the Family Business as this would take them through economies varying peaks and troughs. They will need to be aware that this will always be done in a cost effective way.Business Consultants believe that they can tell easily if the company is Family or Non-Family Business. You just walk into the Head Office. A Non-family office has a very substantial corporate office with a “Wow Factor”. The Family business being more Frugal has very few “Bells and Whistles”. This Frugality is about the Family Business CEO looking to invest in the long term 20 year plan with the business passing down the generations. The Non-Family CEO is looking to make an instant mark and will try and outperform the person they have taken over from. There are many studies that show that Family Businesses did better in the recent Global recession for the above reason. The Family Business is frugal in the good times and the bad allowing them to weather the storms of economic crisis.This is one of the factors that had been wrong in my client with three ‘C’ Level people in three years. His ‘C’ level people came in with a quick turnaround plan which they hoped would give a quick fix and outspending the last person in the hope that they would do something instantly. No twenty year plan for them as they had never been afforded this way of working in the past.Do Family Businesses perform differently in other countries?

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Justin Craig, PhD states,”Interestingly, in many aspects family businesses as a sector do not vary much from country to country. There are obvious cultural differences but a business with family involvement is challenging in every country. It is also more rewarding than the ‘corporates’, let’s not forget that. Of course, there are older businesses in Europe, for example, than in Australia and New Zealand and the United States, and the mind-sets of companies in Europe will differ than in the later developed countries. But day to day the differences are not noticeable. Older businesses have more at stake and lots more to lose but they also have advantages. Family leaders still have to manage three independent and interdependent systems being the family, the business and the ownership group”.Appointing the right Senior Executives is crucial to any company and is a costly acquisition. There are many reasons why hiring at this level goes wrong but getting it right can make a huge difference to your company.To answer one of my questions, can a ‘C’ Level person work in any type of Business, Family or Non-Family?Yes, but only if they are armed with the knowledge of the differences of the two. What they must also be sure of is the type of business that they are going to work in as sometimes this can be a cloudy issue, making it difficult for them to decide which one it is. Look at those mighty corporate companies of Porsche, Tata and Walmart to name a few.Finding the right ‘C’ Level Executive is a lengthy process and shouldn’t be rushed, if you need to rush you are better to go down the Executive Leasing Route in the short term which will allow you to take a breath and get the right permanent person in place. Work with your inside team or your outside partners to establish a good process, so the firm can articulate the process to the Senior Executives. Everyone appreciates the fact that there is a well thought-out plan in place.For me, I decided a long time ago not to build a Family Business. I wanted to give my children the best in life, but wanted them to make their own way in life too. My children might disagree but as one is studying to be a Barrister and one is settled in a corporate I will wait and see if I need to step in? I have however, always agreed with Billionaire Investor Warren Buffett who said, “He would give his kids just enough so that they could do anything, but not so much as they did nothing”.